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 Post subject: Changing the club logo?
PostPosted: Mon Jun 12, 2017 6:14 pm 
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IMOC Paid Member
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Joined: Fri Feb 11, 2005 9:01 am
Posts: 513
Whats your location?: Maynooth
Region: Eastern
What Minis have you?: 1962 - Morris Traveller MK1 - 1978 - 1275GT, 1998 - Sportspack
Location: Maynooth - Kildare
Post IMM 2017 there is a clear and positive association of the 3 Minis Logo with the IMOC. Would it worth considering capitalising on this association as change the club logo to incorporate the 3 coloured minis ?

The current logo was introduced post IMM'97 for similar reasons.

Another positive is that a lot of the club members have items with the IMM logo on it, so we will be seeing it at events from now on. A sew on patch with the new logo could be produced for those want to update jackets, etc, with dual logos.

Before someone else states it, originally I thought the 3 Mini logo needed enhancing as a bid logo as it did not state what an IMM was, eg. Irish Mini Meeting, Irish Morris Minis. My issue was not with the 3 minis but the wording below them.

But this is post the IMM, the brand has been established both domestically and internationally, so I think it is worth the club thinking about it?

Adrian


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PostPosted: Tue Jun 13, 2017 9:26 am 
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Joined: Mon May 09, 2005 12:49 pm
Posts: 4535
Whats your location?: Ballyhooly, North Cork
Region: Southern
What Minis have you?: 1967 Morris Cooper, 1967 Austin Mini auto, 1968 Wolseley Hornet, 1982 Clubman Estate
Location: Ballyhooly North Cork
Adrian,

It's an interesting idea. Those of us in the club for donkeys years will remember the old club logo which just had the words Irish Mini Owners Club inside a diamond, green and no picture of a Mini. The IMM97 logo introduced more colour and morphed into the club logo as we know it today. Though even that logo has been modified over the years to improve the image quality of the red Mini.

Taking a look at the logos of the clubs that attended this year's IMM (click on the link below) and you'll see many clubs work their national colours, flag, or silhouette of their region/country into their club logo e.g. Mini Fun Club Belgium, Mini Clan, Donegal Mini Owners Club. Weirdly though, Mini Crew Zagreb from Croatia have got green, white, and orange Minis in their logo.

http://imm2017.ie/clubs/

The 3-Mini tri-colour IMM2017 logo looked well and I wouldn't have a problem with it being incorporated into a new club logo.

My tuppenceworth,

Billy


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PostPosted: Tue Jun 13, 2017 6:36 pm 
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Joined: Tue Jul 18, 2006 11:15 pm
Posts: 2074
Whats your location?: Dún Laoghaire, Dublin
Region: Eastern
What Minis have you?: '93 SPi cooper
Location: Dún Laoghaire, Dublin
I for one think, this is a very good idea.

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